When is a product announcement an experience and not an event? Well we are about to find out this week, but it appears to be when there isn’t a live stream and journalist don’t need to visit Apple Park. Despite the lack of a live stream, we are set to see a number of products being unveiled, but what will they be ….

iPhone 17E

Now part of the yearly product cycle, Apple is set to announce the iPhone 17E. I would expect to see features such as the always on display to remain exclusive to the higher end iPhones, but the iPhone 17E is set to gain MagSafe support.

To many people’s dismay, the 17E is still set to feature a 60Hz display, despite a rumor of it being upgraded 90Hz to distinguish it from the 120Hz Promotion Displays found in the rest of the line up. The other outlier of the 16E is it still features a notch at the top of the display and lacks a dynamic island, a feature which is set to make its way across to the Mac with the MacBook Pro’s M6 revision. I don’t expect the 17E to gain a Dynamic Island as it will require a bit too much of a design revision considering this design has only been used for 1 year so far.

The 17E will adopt the A19 SoC found in the iPhone 17, and also move to Apple’s Modem and Networking chips as part of this revision.

The 16E saw a significant price increase from its predecessor the SE2, so despite the rumors of RAM prices causing the cost of devices to increase, I would expect Apple to be able to maintain the $599 price of 16E.

iPad

The entry level iPad last saw an update in March last year, but due to it only featuring 6GB of RAM, it isn’t able to utilise Apple intelligence. this update is set to be a minor spec bump, but it will see its memory pushed up to 8GB, meaning that all iPhone, iPad and Mac models that Apple sell can use Apple Intelligence.

MacBook Pro

If you believe the rumor mill Apple has been set to unveil its update to the MacBook and its move to the M5 generation of SoCs since last October, but its this week when it is set to finally be updated to the M5 Pro and M5 Max.

This internal change is set to be the only update for the MacBook Pro, with a bigger change coming with the M6 cycle, so those that are able to hold out until then probably should!

MacBook

The biggest announcement of the experience is a new low (for Apple) cost Laptop being added to the lineup. The design is set to most closely resemble the M1 MacBook Air’s aluminum wedge shape enclosure, which has been made possible by Apple being able to use a more cost effective approach to producing the unibody design. Unlike the MacBook Air the MacBook is set to come in more vibrant colors, like the ones found on the back of the iMac

Unlike any Mac (besides the Apple Silicon Dev Kit in 2020) the MacBook is set to be powered by an A Series Chip, the A18 Pro, which up until now has been what powers the iPhone and iPads, and on the case of the A18 Pro, it was used to power the iPhone 16 Pro, which was released in September 2024. This will mean that like the MacBook Air, the MacBook will feature a fan-less design, but it is unlikely that Thunderbolt support will make the cut and will be limited to the max speed of USB-C.

Apple will not what to cannibalise sales of the MacBook Air for those that are drawn to the MacBook’s design, so I would expect the MacBook to start off with 8GB of RAM and 256GB of storage, and max out with 16GB of RAM and 512GB of Storage.